Effective Date: June 3, 2026
Business Name: MediNow Urgent Care, also referred to as “mediNOW Urgent Care,” “MediNow,” “we,” “us,” or “our”
Website: medinowuc.com
Email: pleasantonteam@medinowuc.com
Phone: (925) 202-2478
Fax: (925) 202-2477
Address: 5311 Hopyard Rd, Pleasanton, CA 94588
1. Introduction
This Privacy Policy explains how MediNow Urgent Care collects, uses, discloses, and safeguards information when you visit our website, submit an online form, book a visit, pay a bill, request information, communicate with us, or otherwise interact with us online.
This Privacy Policy applies to information collected through our website and related online tools. It does not replace any HIPAA Notice of Privacy Practices that may apply to protected health information collected, used, or disclosed in connection with medical care provided by MediNow Urgent Care.
If you receive care from MediNow Urgent Care, additional patient privacy practices, consent forms, intake forms, clinical policies, and legal requirements may apply.
2. Information We Collect
2.1 Information You Provide to Us
We may collect information you voluntarily submit through website forms, online booking tools, contact forms, appointment requests, patient intake tools, bill payment tools, phone calls, email communications, or other interactions, including:
- Name
- Phone number
- Email address
- Mailing address
- Date of birth or age, if submitted
- Preferred appointment or visit details
- Insurance or payment-related information, if submitted
- Reason for visit or general health-related inquiry, if submitted
- Employer or occupational health-related information, if applicable
- Drug testing, physical exam, or work-related service details, if applicable
- Information submitted by a parent, guardian, caregiver, employer, or authorized representative
- Any other information you choose to provide
You should not submit emergency medical information through website forms, standard email, or other non-secure communication channels.
If you are experiencing a medical emergency, call 911 immediately or go to the nearest emergency room.
2.2 Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
- IP address
- Device type
- Browser type
- Operating system
- Pages viewed
- Time spent on the website
- Referring and exit pages
- Date and time of visit
- General location information derived from your device or IP address
- Website interaction data
- Interactions with buttons, forms, calls, links, or booking features
- Cookies, pixels, and similar tracking technology data
This information helps us understand how visitors use the website, improve site performance, measure marketing effectiveness, and maintain website security.
2.3 Information from Third-Party Tools
We may receive information from third-party platforms or service providers that support website hosting, online booking, patient intake, bill payment, analytics, advertising, maps, payment processing, communications, call tracking, or other website functions.
These third-party tools may collect information directly from you under their own privacy policies and terms.
3. How We Use Information
We may use information collected through the website for purposes including:
- Operating and maintaining our website
- Responding to inquiries
- Scheduling, confirming, or managing appointments
- Supporting online booking and patient intake
- Helping patients access bill pay, location, pricing, insurance, and service information
- Providing urgent care, primary care, occupational health, and related patient services
- Communicating about clinic visits, reminders, updates, or follow-up needs
- Providing occupational health, drug testing, physical exam, or employer-related services when applicable
- Verifying identity or eligibility for certain services
- Processing payments or supporting billing-related communications
- Improving website content, usability, functionality, and patient experience
- Measuring website performance and marketing effectiveness
- Detecting, preventing, or addressing technical issues, fraud, misuse, or security concerns
- Complying with legal, regulatory, billing, insurance, and operational obligations
- Enforcing policies, terms, and agreements
- Sending marketing or promotional communications only where permitted by law and with appropriate consent where required
4. HIPAA and Medical Information
MediNow Urgent Care may be subject to the Health Insurance Portability and Accountability Act of 1996, commonly known as HIPAA, and other federal and state healthcare privacy laws.
Health information that we collect, create, receive, maintain, or transmit in connection with providing medical care may be considered protected health information, or PHI.
PHI is governed by our HIPAA Notice of Privacy Practices and applicable healthcare privacy laws, not solely by this website Privacy Policy.
This Privacy Policy is intended to explain our general website privacy practices. It does not limit or replace any rights you may have under HIPAA or other healthcare privacy laws.
If there is a conflict between this Privacy Policy and an applicable HIPAA Notice of Privacy Practices regarding protected health information, the HIPAA Notice of Privacy Practices will control for that protected health information.
5. Cookies, Analytics, and Advertising Technologies
Our website may use cookies, pixels, tags, scripts, analytics tools, and similar technologies to operate the website, improve user experience, analyze traffic, measure advertising performance, and maintain site functionality.
These technologies may help us understand:
- Which pages visitors view
- How users navigate the website
- Which ads, keywords, or campaigns led users to our site
- Whether users clicked to call, book a visit, request directions, pay a bill, or interact with certain website features
- General website performance and usage patterns
We may use advertising or analytics platforms, such as Google Analytics, Google Ads, Google Tag Manager, Meta/Facebook tools, call tracking tools, or similar platforms, to measure website visits and advertising performance.
These platforms may use cookies or similar technologies according to their own privacy policies.
You can usually adjust your browser settings to refuse or delete cookies. However, disabling cookies may affect how certain parts of the website function.
6. Text Messaging / SMS Privacy
If you provide your phone number, you may be given the option to consent to receive SMS/text messages from MediNow Urgent Care.
6.1 SMS Consent
SMS consent must be provided by an affirmative action, such as checking an unchecked box or otherwise clearly agreeing to receive messages.
Providing a phone number alone does not constitute consent to receive SMS/text messages.
6.2 Types of SMS Messages
If you opt in, we may send:
- Appointment confirmations
- Appointment reminders
- Online booking or check-in updates
- Scheduling-related messages
- Care-related notifications
- Billing or administrative messages
- Service-related communications
- Promotional or marketing messages, only if you separately consent where required
Message frequency may vary. Message and data rates may apply.
6.3 Opt-Out and Help
You may opt out of SMS/text messages at any time by replying STOP to any message.
For help, reply HELP or contact MediNow Urgent Care directly.
6.4 No Sale or Sharing of SMS Consent
We do not sell or share your SMS consent, phone number, or opt-in data with third parties for their own marketing purposes.
We may share phone numbers or SMS-related information with service providers only as necessary to deliver messages, manage communications, provide services on our behalf, comply with legal requirements, or operate our business.
7. How We Share Information
We may disclose information collected through the website in the following circumstances:
7.1 Service Providers and Vendors
We may share information with vendors or service providers that help us operate the website, manage scheduling, support online booking, support patient intake, host data, provide analytics, deliver SMS/email communications, process payments, provide call tracking, support advertising measurement, or perform other business functions.
These service providers are authorized to use information only as necessary to provide services to us, subject to applicable agreements and legal requirements.
7.2 Healthcare Operations and Patient Services
If you become a patient, information you provide may be used or disclosed as permitted or required for treatment, payment, healthcare operations, insurance processing, billing, care coordination, laboratory services, imaging services, referrals, patient communications, or other healthcare-related purposes, consistent with applicable law and any applicable HIPAA Notice of Privacy Practices.
7.3 Occupational Health and Employer Services
If you receive occupational health, workers’ compensation, drug testing, employer-paid, or work-related services, information may be used or disclosed as permitted or required by law, employer authorization, payer requirements, applicable agreements, testing protocols, or occupational health procedures.
7.4 Legal and Safety Reasons
We may disclose information if required or permitted by law, regulation, subpoena, court order, legal process, governmental request, or professional obligation.
We may also disclose information when we believe it is necessary to protect the rights, safety, security, or property of MediNow Urgent Care, our patients, website users, employees, providers, vendors, or others.
7.5 Business Transactions
We may disclose or transfer information in connection with a business transaction, such as a merger, acquisition, reorganization, financing, sale of assets, transfer of operations, or similar transaction, subject to applicable law.
7.6 With Your Consent
We may share information when you direct us to do so or otherwise provide consent.
8. We Do Not Sell Personal Information for Money
We do not sell personal information in exchange for money.
However, certain uses of analytics, advertising, pixels, cookies, or tracking technologies may be considered a “sale” or “sharing” of personal information under California privacy law if they involve cross-context behavioral advertising or targeted advertising.
Where required by applicable law, California residents may have the right to opt out of such sale or sharing.
9. California Privacy Rights
California residents may have certain rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and other California privacy laws.
These rights may include:
- The right to know what categories of personal information we collect, use, disclose, sell, or share
- The right to request access to certain personal information
- The right to request deletion of personal information, subject to legal exceptions
- The right to request correction of inaccurate personal information
- The right to opt out of the sale or sharing of personal information, where applicable
- The right to limit the use and disclosure of sensitive personal information, where applicable
- The right not to be discriminated against for exercising privacy rights
To exercise privacy rights, please contact us using the contact information listed below. We may need to verify your identity before processing your request.
Please note that certain information may be exempt from California consumer privacy laws, including protected health information governed by HIPAA and certain medical information governed by California healthcare privacy laws.
10. “Do Not Sell or Share My Personal Information”
If our use of advertising, analytics, or tracking technologies is considered a “sale” or “sharing” of personal information under California law, eligible users may request to opt out.
To submit an opt-out request, please contact us using the information below.
If a cookie consent or privacy preference tool is available on our website, you may also use that tool to manage applicable preferences.
11. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, use, disclosure, alteration, or destruction.
However, no website, internet transmission method, email system, electronic storage system, or online communication method can be guaranteed to be completely secure.
You should avoid sending sensitive medical or personal information through unsecured communication channels.
12. Data Retention
We retain information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, comply with legal and regulatory obligations, resolve disputes, enforce agreements, support healthcare operations, maintain appropriate business records, and support legitimate business operations.
Retention periods may vary depending on the type of information, how it was collected, applicable healthcare laws, billing requirements, insurance requirements, clinical requirements, employer service requirements, and operational needs.
Some information may be retained as required or permitted by law, including information needed for medical, billing, legal, regulatory, insurance, or legitimate business purposes.
13. Your Choices
Depending on your location and applicable law, you may have rights to access, correct, update, restrict, or request deletion of certain personal information.
You may also:
- Opt out of SMS/text messages by replying STOP
- Opt out of certain email communications by using the unsubscribe instructions, if available
- Adjust cookie settings through your browser
- Contact us to update contact information you previously submitted
- Contact us to submit a privacy-related request
Some information may be retained as required or permitted by law.
14. Children’s Privacy
This website is not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13 through the website without appropriate authorization.
Medical care for minors may involve information provided by a parent, guardian, caregiver, or authorized representative. Such information may be handled in accordance with applicable healthcare privacy laws.
If you are a parent or legal guardian and believe a child has submitted personal information through our website without proper authorization, please contact us.
15. Third-Party Websites and Services
Our website may contain links to third-party websites, platforms, or services, including online booking, bill pay, maps, insurance resources, payment processors, social media pages, patient platforms, or other external tools.
This Privacy Policy does not apply to third-party websites or services. We are not responsible for the privacy practices, security, content, terms, or policies of third parties.
You should review the privacy policy and terms of any third-party website or service before submitting information.
16. Email, Phone, and Electronic Communications
If you contact us by email, phone, online form, or other communication method, we may use the information you provide to respond to your request, support scheduling, provide administrative assistance, or communicate about services.
Please understand that standard email and general website communications may not be secure.
Do not use general email, website contact methods, or online forms for medical emergencies, urgent symptoms, or highly sensitive medical information.
Where permitted by law, we may send administrative, appointment-related, billing-related, service-related, or care-related communications.
If promotional communications are used, you may be able to opt out as required by applicable law.
17. Emergency Medical Disclaimer
Do not use this website to seek emergency medical care.
If you are experiencing a medical emergency, call 911 or go to the nearest emergency room immediately.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with an updated Effective Date.
Changes are effective when posted unless otherwise stated.
Your continued use of the website after changes are posted means you acknowledge the updated Privacy Policy.
19. Contact Us
If you have questions about this Privacy Policy, would like to exercise privacy rights, or need to contact us about your information, please contact us:
MediNow Urgent Care
5311 Hopyard Rd
Pleasanton, CA 94588
Email: pleasantonteam@medinowuc.com
Phone: (925) 202-2478
Fax: (925) 202-2477
I would still have the clinic’s attorney review before publishing, mainly because California privacy law, HIPAA, SMS consent, and occupational health disclosures can depend on the clinic’s actual workflows and vendor agreements.